Steps for Designing a Memorable Aerial Billboard

Aerial Advertising

Banner aerial ads are simply a long banner containing a message that is then flown over a gathering to convey the message randomly to thousands of people. They are very popular to tell of new stores or restaurants, to remind people of established businesses, to promote political candidates, even to convey birthday wishes or proposals for marriage.

Those effectively using aerial advertising are not wasting their money. It has proven to be a relatively low cost high impact means of advertising. The message immediately grabs the attention of a large audience by its uniqueness and the drone of the plane, and is repeated many times as the plane flies over the crowd. It is a great way to get a message to a local audience.

The ad has a captured audience, no competition, the sound of the plane to draw attention to it, and the factor of repetition for usually the plane will fly over the audience many times in one afternoon. All this is part of the technique. All the messages are, by necessity, brief. The people have just 17 seconds to read it. Yet some ads are more effective than others in persuading an audience to consider a certain product or service. What makes a good banner ad?

Several factors make up a good banner ad. The advertiser has a goal in mind and the brief message must reach that goal. The message must be catchy, readable, attractive, and it must be easy to remember. The printer will take care of the readability, usually using seven foot letters. They will also have suggestions on making it attractive. Your job then is to plan a message that at once conveys what you want to say in few words and is easy to remember.

This little poem has helped people plan an effective ad for many decades: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. With these question words in mind, write down everything you really want the audience to learn from the ad about your business. Be concise. Some of these six question words will not apply. For example, you don’t need to tell them how you make the product. But the questions like what, when, and where are usually important. The banner may simply convey information about where to find further information, like a phone number or web page.

Once you finish your list of must know information, then work on the wording until you are satisfied it is the best possible. Short messages are harder to write than long ones. It would be nice to tell the captivated audience all about yourself but the banner simply wouldn’t allow that, nor would the people remember it. Perhaps best would be to tell them just enough to get them interested in learning more.

Once you have whittled the message down to as few words as possible, ask yourself, “If I read this on a beach or sporting event, would I remember what it said?” That is important because few people are going to write it down at the time they see it. After all, they are not there to get information about your services. You are borrowing from another event’s attention. Test your idea on others to see if they think it will be remembered. A few well chosen words can go a long way.

When you are confident your message will be effective, it is time to contact an aerial advertising company and begin the process of getting it into the air. In no time, your well planned message will be presented to thousands of people and the impact for you will begin to be seen.

Share and Enjoy: