Juegos.com Are You Image-Marketing? - Small Business Advice
Resource Author Francisco Rodriguez H.
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If you’re a bootstrapping solo entrepreneur, image-marketing should probably be pretty darned low on your list of priorities.
But before I offend too many people, let me say if your competition tends to be heavy corporate types or mega-company types, then you are probably competing with mega “image-marketing” as well and may need to do some level of that.
If you are planning to start a small business, you may want to consider laptop computer rentals to get you going in the short-term. Why? A short-term rental is much more affordable than an outright purchase, especially when starting out. It is also a good stopgap measure to get you through until you can buy the equipment you need.
Small Business Startups and Computer Equipment Rentals
So, here you are, with a new business to run. If you are like other entrepreneurs, you may face some challenges in acquiring equipment.
The Rule of Three says that for every new dollar you spend within your company, you should receive three dollars back to your bottom line. However, what I often see are attempts at living the Rule of One. Imagine this typical example: a sales rep enters your office to sell you on a new form of advertising. As a rationalization for the purchase, they say “all you need to do is get one client from this ad for it to pay for itself.” This is the Rule of One: spend one dollar and get one dollar back. If you do that continuously within your business, you’re going to wear yourself out and not make any money at all. The Rule of One is a zero sum game.
Again, I’m not totally against any of that, but there are so many major mistakes made with each of these so-called “marketing strategies” that it ends up being a waste of time and money. Here’s how to think about your marketing to achieve what you really want - more clients and more cash:.
*Action-focused marketing: It’s important that all of your marketing is action focused. It clearly answers the question “So what do you want me (as the prospect) to do?” When I land on your web site, read your brochure/flyer, get your business card, or any marketing piece, does it specifically tell me what you want me to do next? You do this by saying things like click here, call now, download this now, get a free report, free audio, free assessment, free sample, etc. It should invite me to do something that puts me onto your list and also takes me to the next step of becoming a potential client/customer.
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